Social media guidelines can help your business stand out in a crowd. You can use your guidelines as you craft posts for Facebook, Twitter, LinkedIn, and other social media platforms. These guidelines enable you to produce quality social media content that aligns with your business’s mission, values, and goals.
If you want to establish effective social media guidelines, help is available. Here are three things you can do to create guidelines for social media that serve you well now and in the future.
1. Create Official Social Media Accounts for Your Company
Set up social media pages for your company. Each of these pages can include your business’ logo, contact information, and other relevant information. Here, you can share news and updates about your company.
Along with creating official social media accounts for your company, consider hashtags you can include in your business’ posts. For instance, if you offer a product with a distinct name, you can use a hashtag for it. This allows social media users to quickly and easily search for your product and find it on social media.
2. Prioritize Cybersecurity
Ensure only authorized personnel can access your company’s social media accounts. You can provide each social media user with your company with their own account login information. This limits the risk of unauthorized users publishing content on your business’s social media pages.
Make cybersecurity a top priority relative to your business’s social media guidelines. Provide security awareness training to any employees who manage your company’s social media accounts. Require these employees to update their social media account passwords regularly. And utilize two-factor authentication to verify that any user provides at least two forms of verification before accessing any of your company’s social media accounts.
3. Be Inclusive
Use inclusive pronouns (they/them/their) in your social media posts. In addition, include descriptions with any images you incorporate into your social media content. Make sure your social media posts are thoughtful and account for audience members from all backgrounds.
Lastly, use a wide range of images and icons in your social media content. Whenever possible, integrate plain language into your social media content as well. If you make your social media content inclusive, people from around the world will be able to enjoy it. These individuals will see what your company is all about and may be more prone than ever to support your business.
The Bottom Line on Creating Effective Social Media Guidelines
Consider your social media guidelines a work in progress. You can review and update your guidelines for social media over time. That way, you can ensure that your social media guidelines consistently hit the mark.
Of course, if you want help with your social media guidelines, partner with Ascend Staffing. We can connect you with talent that can help you craft your social media guidelines or revamp your existing ones.
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We can help you recruit and retain outstanding professionals who are well-versed in social media, content management, and more. To get started, please reach out to us today.