Company culture is a key consideration for employers and employees alike. If a company has a strong culture in place, it can distinguish itself from industry rivals and boost its chances to attract and retain top talent. Meanwhile, if employees believe in a business’ culture, they will likely go above and beyond the call of duty to contribute to a company’s success.
Research indicates that a strong company culture frequently plays an important role in a business’ success. Yet determining if your business has a strong culture — and identifying ways to improve your culture — is often difficult. Fortunately, there are three questions you can use to find out if you have a strong company culture.
1. Are job candidates drawn to my company because of its culture?
A strong company culture generates interest from top talent. In some instances, top talent may even be willing to accept a lower salary or fewer benefits to join a company that offers a strong culture.
Evaluate your company’s employee turnover and retention rates to help determine if your company culture is an asset or a liability. In addition, reach out to former employees to find out how they previously viewed your company’s culture and identify improvement areas.
2. Am I setting the tone for my company culture on a day-to-day basis?
Every employee, at every level makes or breaks a company’s culture. Thus, you need to do your part to promote your company’s culture on a day-to-day basis — otherwise, you may hamper your business’ ability to maximize employee satisfaction and workplace productivity.
Analyze your business’ mission and goals and how they fall in line with your company’s culture. Then, promote your company’s culture through your daily workplace communications and actions.
3. Do employees feel engaged, motivated and inspired?
If your company’s culture is strong, employees will do everything possible to help your business thrive. Therefore, if your employees appear enthusiastic and driven to succeed, your company probably has a strong culture in place.
Perform engagement studies to assess employee engagement levels. Next, use the study results to develop a plan to consistently enhance your company’s culture and ensure it meets the needs of all employees.
Finally, it is crucial to remember that it takes time to develop a strong company culture. If your company’s culture seems weak right now, you can gradually implement changes to improve it. And over time, your company’s culture will become stronger, and your business will be better equipped than ever before to achieve its long-term goals.
Want to Boost Your Company’s Culture? Contact Ascend Staffing!
At Ascend Staffing, we help employers find candidates who contribute to a strong company culture. To learn more about our staffing services, please contact us today.